Aroma Fresh · Beograd · Produce distributor

214 orders a month, one console

The Xef team
Customer story · Jun 2, 2026 · 5 min read
3 → 1
tools replaced by the console in month one
−11h
admin per week across the team of five
98.6%
orders fulfilled on time, up from 91%

The problem

Aroma Fresh sells produce to two hundred restaurants across Beograd. Until last year, every order arrived in a different place — Viber messages, phone calls, a shared inbox — and every invoice was typed by hand into a desktop accounting tool. Stock lived in Stefan's notebook.

The move

They migrated the catalog on a Tuesday afternoon — 4,800 SKUs from a price-list PDF — and routed new orders through their Xef storefront the same week. Profakture now generate themselves from the order, with the right bank account and poziv na broj attached.

XEF · VENDOR CONSOLE
ORDERS THIS MONTH
214
+12%
REVENUE, RSD
1.84M
FULFILLED ON TIME
98.6%
Hotel Metropol
#1294 · 18 · 42,300 RSD
New
Bistro Homa
#1293 · 6 · 11,840 RSD
Confirmed
Ambar Beograd
#1292 · 24 · 68,090 RSD
Packing
Salon 1905
#1290 · 12 · 29,415 RSD
Paid
The console Aroma Fresh runs the morning from — live orders, stock and finance in one view.
“Orders, invoices and the warehouse finally live in one place. We dropped three tools in the first month.”

The part nobody predicted: the bookkeeper logs in herself now. The read-only role means month-end is a download, not a meeting.

Put your catalog on Xef
Full console, free to start — capped only by monthly order volume.
Start selling today